Domino, the social media specialists,, have successfully partnered with Marmite and integrated agency Big Wednesday to ensure this iconic brand remains in touch and engaged with South African consumers.
Marmite is a great brand to leverage off Facebook because it not only gives the brand a forum to engage, reward and excite local consumers with entertaining content, it also provides a way to intensify the relationship between Marmite and its target market," says Alice Jakins, social media strategist at Domino.
The key to the success of Marmite's fan page, according to Jakins, is great content. "The News Feed (or Wall) is the Holy Grail for brands; it is where a brand delivers key messaging, engages, entertains and informs their fans'. She emphasizes though that the starting point for hard working, optimized content is to have a content strategy in place before initiating any communication on any social media platform, 'A content strategy ensures that all communication is in line with the brand tone and serves the purpose of organising and maintaining the flow of all posts."
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